In today’s market, consumers face a quantity problem when it comes to selecting goods and services. Even within a certain industry, there are hundreds if not thousands of reputable companies to choose from. So why would a customer choose you, amongst the multitudes? Because of your iconic, personal brand of course! But if you’re unsure how to establish a personal brand, read on below for the key tenets from 12 marketing and branding professionals on how to stand out from the crowd.

To help you personalize your marketing campaigns effectively, we asked marketing experts and business leaders this question for their best insights. From touching on customers’ common pain points to investing in data, there are several tips that would help you personalize all aspects of your marketing to strongly connect with your target audience.

Here are 14 strategies these leaders adopt in personalizing their marketing campaigns: