From selling yourself and your brand to using visual content, here are 12 answers to the question, “What are some good strategies for social media posting as a solopreneur?”
- Sell Yourself and Your Brand
- Find Your Own Voice
- Create Batch Posts, Then Schedule in Advance
- Time Block Your Social Media Tasks
- Create Once, Repurpose and Repost Forever
- Create a Community
- Brand Yourself for Success as a Solopreneur
- Be Consistent, Be Authentic
- Listen to Timely and Relevant Conversations
- Create a Content Calendar
- Be Consistent
- Use Visual Content
Sell Yourself and Your Brand
People who market themselves on social media need to make the connection between the person and the brand. Make sure there is not an imbalance. If you want people to know that you have the credibility, experience, knowledge, and vision for the company you founded, explain that, but don’t lose sight of what makes the brand stand out. Don’t just make yourself stand out. Don’t come off as pretentious. Conversely, don’t focus too much on the brand without showing people how you devised it and why. People like to hear personal stories, so don’t be shy about touting yourself. Keep it 50/50 as best you can.
Rachel Blank, Founder and CEO, Allara
Find Your Own Voice
Find your own voice then be consistent in using it. Your DNA is different from every other entrepreneur’s, even those in your niche. Therefore, when crafting social media posts, avoid looking at what anyone else is doing. Speak from your heart and your message will resonate with those clients/customers who are perfectly suited for your products or services. When you listen to your own voice and then post authentically with passion, that passion will attract people in droves, because there’s only one you!
Liza Kirsh, Chief Marketing Officer, DYMAPAK
Create Batch Posts, Then Schedule in Advance
As a business of one, I don’t have time to post on social media every day. I have to be creative with my time and resources, and social media just doesn’t fit into my daily schedule. To overcome time poverty, I use scheduling software to create batches of social media posts in one sitting, then schedule them ahead of time. This helps me post every day without having to post every day, allowing me to stay in touch with my followers and clients. This gives me time to think about each post I create rather than rushing just to get something out. I can offer my readers more value and stay in touch with them without taking away time from my paid client work.
Alli Hill, Founder and Director, Fleurish Freelance
Time Block Your Social Media Tasks
As a solopreneur, it can be overwhelming to have to do marketing, advertising, sales, planning, and everything in between. Doing social media alone can be a daunting task, but it can be easier. I currently block 30-90 minutes for social media, to record, to edit, and to prepare for it to be released later on. This will allow for fresh ideas to formulate and to tell yourself the minimum amount of times you will commit to posting each day. I have a minimum of one, but I have posted two or three times, depending on how creative I’m feeling on that day.
Kenston Henderson, Sr., Chief Empowerment Officer, Live With Lyfe, LLC
Create Once, Repurpose and Repost Forever!
A key part of my social media strategy as a solopreneur is ensuring I get as much mileage out of every single content idea as possible. For example, I repost all of my TikTok videos onto YouTube Shorts, Instagram Reels, Facebook Reels, Twitter, and Pinterest for maximum reach. Then, I transcribe my TikTok videos and turn them into Instagram Carousel posts, Twitter threads, LinkedIn posts, and blog posts. I choose a version of every piece of content to highlight in my free marketing newsletter. And the cycle can repeat again by creating a brand new TikTok video with the green screen effect, and one of those posts in the background. And ’round and ’round it goes!
Jyll Saskin Gales, Marketing Coach, Jyll.ca
Create a Community
It is not enough to just post content. You must try to create a community. You can do this by answering questions in the comments, sharing their work, and commenting on it, or replying to their comments with constructive feedback. By replying to their comments, you show them that you care about their work and that you appreciate their engagement with you and your content. Once you have engaged with the community and created relationships, you will be able to build a following of loyal fans who will be eager to see what you post next.
Luciano Colos, Founder and CEO, PitchGrade
Brand Yourself for Success as a Solopreneur
While today I manage a small team, for most of my career, I was a solo recruiter – and that meant I was my only cheerleader. My top tip for making social media work for the solopreneur? Brand yourself.
Stop thinking about your company as being a separate entity. The days of keeping your work at arm’s length are over – and that’s a good thing. Remember: you’re the special and unique factor that sets your business apart from the others. So, add a personal touch to all your social media postings. Incorporate your hobbies and family life into a mix of business-themed content. Show what happens behind the scenes; people want to know. Fostering a human connection means customers and clients are more likely to grow with you.
Rob Reeves, CEO and President, Redfish Technology
Be Consistent, Be Authentic
One strategy for social media posting as a solopreneur is to have a regular posting schedule and stick to it like glue! Consistency is key when it comes to social media, so pick a few days and times that work best for you and your audience, and make sure to post something new every week.
And don’t forget to have fun with it! Show off your personality and let your followers get to know the person behind the business. Share behind-the-scenes peeks, funny moments, and personal anecdotes. Your audience will appreciate the human connection, and it’ll help you stand out in a sea of generic posts. Happy posting!
Derek Sall, Founder of Life and My Finances and Financial Expert, Life and My Finances
Listen to Timely and Relevant Conversations
It’s important to listen to timely and relevant conversations that are happening not only on social media, but in the news as well. People are looking for a voice to turn to. Do some research on a niche industry and develop a strong opinion that others may relate to. Be the voice that followers turn to when they’re unsure of how to feel. In doing so, you can build influence online while helping others.
Randee Machina, Director of Marketing, Simpli Pleasures
Create a Content Calendar
A content calendar is an essential tool for a solopreneur’s social media posting plan. It enables you to organize and schedule your social media posts in advance, ensuring that you are continually providing your audience with useful and pertinent information. In the end, this may improve website traffic, and lead to more leads and sales by raising brand recognition and engagement.
By keeping track of what you have posted, a content calendar may also help you stay organized. This will make it simple for you to track your progress and change your plan as necessary. In the long run, this may save you a ton of time and work and improve the effectiveness of your social media posts.
A content calendar also enables you to plan ahead and be strategic in your posting by allowing you to schedule various types of material, such as blog posts, infographics, videos, and photographs, at various times to appeal to your target audience.
Alex Tinsman, Founder and CEO, How To Houseplant
Be Consistent
As a solopreneur, I believe that consistency is a key strategy for social media posting. By posting regularly, at the same time each day, you can help to build a following and keep your audience engaged.
The key to consistency is to create a content calendar and stick to it. A content calendar is a schedule of your social media posts that outlines what you will post, when you will post it, and on which platform. It also helps to plan and make sure you have a variety of content to post. For example, if you are a solopreneur who provides health and wellness tips, you can schedule to post a motivational quote every Monday, share a healthy recipe every Wednesday, and post a workout video every Friday.
By sticking to a consistent posting schedule, your followers will know when to expect new content from you and will be more likely to engage with it. Additionally, consistency will help you to identify the best time to post and the type of content that resonates with your audience.
Daniel Foley Carter, Founder, Daniel Foley
Use Visual Content
As a solopreneur, I believe visual content is more likely to be shared and engaged with than text-based posts. Use images, videos, and infographics to make your posts more visually appealing. For example, a solopreneur who provides travel services can post beautiful pictures of different tourist destinations, which will help engage the audience and can also show the potential of the places.
Additionally, you can use tools like Canva to create visually appealing graphics, infographics, and videos without the need for expensive design software. Visual content is also a great way to tell a story and can help you convey your message in a more impactful way.
Paul Somerville, Editor-in-chief, Electric Scooter Guide
