Marketing Lab ’59: Optimizing Campaign Performance w/ Data-Driven Strategies

Join our 6-week online video master session to learn skills and strategies you need to thrive in a digital landscape dominated by video content. With hands-on and detailed instruction covering the entire video production lifecycle, you will create your own video strategy and content, as well as get guidance from your instructor, ensuring you’re battle-ready for the new era of social media.

Today’s marketers are expected to deliver impact across the entire funnel, not just the top. Moving beyond traditional ABM, modern marketing teams are embracing a full-funnel account-based experience (ABX) approach to drive engagement, accelerate pipeline, and fuel revenue growth.

This course is designed for mid-level marketing generalists and social media managers interested in updating their social media strategy and ensuring their proposed activities adhere to the latest platform trends and algorithm changes.