Good news! B2B buyers are consuming more content than ever. The bad news? They’re also taking longer to act. How do you capture their attention, nurture them effectively, and turn insights into revenue in 2025? Stop guessing. Start optimizing.
Here’s what you’ll learn:
Which content formats actually drive the most action (Hint: eBooks = 53% of demand, but Playbooks = greater purchase intent).
How to work with (not against) the Consumption Gap—your leads are moving slower, so your nurture and follow-up game needs to be sharper.
How to spot high-intent buyers faster, so your team spends less time chasing and more time closing.
How marketing and sales can win together, using data to personalize outreach, re-engage leads, and close deals.
