This session will explore how marketers can proactively incorporate data privacy into their marketing strategy, aligning compliance with consumer expectations to enhance brand perception. Attendees will gain insights into key data privacy concepts, common misconceptions, and the broader implications of privacy missteps.
You’ll also hear about some case studies from organizations who have experienced the real consequences of a lacking privacy strategy. Through real-world case studies, we’ll examine how privacy decisions can impact your brand reputation and consumer trust, and we’ll outline the stakeholders who should be involved in shaping a privacy-conscious marketing approach.
