Track, Measure, Succeed: The Ultimate Social Playbook
This course is designed for mid-level marketing generalists and social media managers interested in updating their social media strategy and ensuring their proposed activities adhere to the latest platform trends and algorithm changes.
You will learn how to structure and launch effective social media campaigns that deliver results you can interpret and understand. You will also be guided through using social media marketing attribution tools to track your activity and create an effective report.
Key Takeaways
- Learn how to create an effective social media strategy.
- Identify the key social media marketing trends and how to adapt your content to suit the platform changes.
- Understand how to structure and launch effective social media campaigns that deliver results.
- Discover a range of social media measurement tools for tracking ROI.
- Define and track the KPIs most relevant to your campaign.
- Learn how to put together an effective social media marketing report.
