Colorado Chapter of the American Marketing Association
Articles & Tips
Personalization in Marketing: Lessons from My Cruise Experience
I recently took a seven-day cruise with my family, and it was easily one of the best vacations we’ve ever had. While I wouldn’t call
14 Ways to Market Technical Products (Beyond Specs & Comparisons)
Unlock the secrets to effectively market technical products with this comprehensive guide filled with expert insights. Learn how to shift the narrative from specifications to
Beyond Points – How Marketers Power Deeper Engagement with Scalable Incentive Platforms
Marketers face increasing pressure to deliver meaningful, measurable value and loyalty. Whether through campaign differentiation or new revenue streams, the need for flexible incentive solutions
How Can Marketing Agencies Use Internal Data to Leverage LLMs?
Unlock the full potential of your marketing agency by leveraging internal data with advanced techniques. This article unveils expert insights on structuring customer objections, organizing
17 Marketing Skills AI Won’t Replace
In a world increasingly dominated by artificial intelligence, certain marketing skills remain uniquely human. This article delves into the indispensable qualities that set expert marketers
The Four Pillars of Marketing Leadership
Marketing is a marvelous industry that unites individuals with diverse skills. Marketers adapt to the audience’s perspective while remaining responsive to trends, the tech stack,
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