To help you become a pro in marketing AI, we’ve gathered seven expert tips from professionals in the field, including an AI marketing specialist and a digital PR and marketing director. From embracing AI tools and mindset to taking advantage of online courses, these insights will guide you on your journey to mastery.
- Embrace AI Tools and Mindset
- Leverage AI as a Thought Partner
- Master the Skill of Prompt Engineering
- Stay Updated and Continuously Educate Yourself
- Understand Interactions Across AI Disciplines
- Harness the Potential of Visual Content
- Take Advantage of Online Courses
Embrace AI Tools and Mindset
Get started! Be curious and jump into new tools, learn about the science of AI, and follow other AI thought leaders if you really want to change the way you look at marketing. Moving toward an AI-focused marketing mentality takes time; don’t wait until it’s too late to start using and testing AI tools and learning about how and why they work.
There aren’t many companies looking for AI marketers, and if you want to be ready to take on a marketing role where you’re focused on leveraging AI to do more within your role, do it efficiently and create new processes and strategies that involve AI, you will want to be ready to take that chance.
You should also remember that embracing AI isn’t just about adopting new tools, it’s about adopting a new mindset about how you can tackle projects and where you can dedicate your time. There won’t be an AI solution for everything, but knowing what’s available and what’s coming will take you far.
Ruth Favela, AI Marketing Specialist, Tomorrow.io
Leverage AI as a Thought Partner
AI serves not merely as an automation tool in my marketing workflow, but as a thought partner who helps elevate the quality of the core ideas I want to share online.
Using Rewind.ai, ChatGPT, and Claude Pro, I leverage AI to mine insights from vast amounts of raw data, like chat transcripts. The technology is invaluable in creating content drafts, whether it’s text, custom images, or video clips.
One standout use is “prompting AI to prompt me.” It asks critical questions, pushing the quality of my ideas. For instance, GPT-4 helps distill “hot takes”—bold, contrarian insights—by analyzing source material.
Efficiency gains are significant; high-quality outputs can be delivered in record time. Aiming for 100% to 2000% productivity boosts when leveraging AI in marketing is suggested.
This response was created with this exact approach.
Christian Ulstrup, AI Expert and Advisor to CEOs, GSD at Work
Master the Skill of Prompt Engineering
Prompt engineering is a skill I highly recommend for those aspiring to master AI marketing. The ability to craft effective prompts for Language Learning Models (LLMs) gives marketers an edge in creating engaging, relevant, and personalized content.
An effective prompt engineer can guide AI in generating text that aligns perfectly with the brand’s voice and message, or generate digital art that aligns with style. Mastery of this skill is not just about understanding AI—it also involves a deep knowledge of language, context, and audience, making it an invaluable asset in the evolving field of AI marketing.
Darren Howerton, Senior Hubspot Administrator, Evenbound
Stay Updated and Continuously Educate Yourself
One valuable tip for someone aiming to become a pro in marketing AI is to continuously educate yourself and stay updated.
Also make sure to subscribe to industry-leading blogs, newsletters, and podcasts that cover marketing and AI topics. Enroll in online courses like “Google AI for Marketing” or “AI in Marketing” on Coursera, and remember that practical experience is important. Apply AI tools and techniques to real marketing projects.
Next, understand how companies are using AI to optimize their marketing campaigns, enhance customer experiences, and drive results. This means it’s crucial to develop strong data-analysis skills.
Don’t be afraid to try new AI marketing strategies and tools. Connect with professionals in the field. Explore academic research papers and studies related to AI in marketing, and participate in online forums and communities dedicated to AI and marketing discussions.
Chandan Thakur, Digital Marketing Manager, Newtum Solutions Private Limited
Understand Interactions Across AI Disciplines
A great way to gain a deep understanding of marketing AI for aspiring professionals is to understand how it all ties together. After familiarizing yourself with machine learning algorithms, customer journeys, and best practices, use this foundation to draw connections across the various disciplines of AI such as natural language processing, computer vision, and the like.
These disciplines are intertwined and must be given equal importance in order to effectively reach your desired goals. Understanding how the moving parts interact with each other is key in executing successful campaigns.
Ranee Zhang, VP of Growth, Airgram
Harness the Potential of Visual Content
A key factor in mastering AI marketing is harnessing the potential of visual content. In today’s digital world, visuals like images and videos hold immense sway over consumer preferences. Learning how to create compelling visuals and incorporating them strategically into your marketing campaigns can set you apart.
Consider using easy-to-understand infographics, eye-catching product images, and engaging video content to connect with your audience. Studies show that posts with visuals receive 650% higher engagement than text-only posts.
For example, a partnered company saw a 40% increase in website traffic after using visually appealing content on their social media platforms. By leveraging the power of visual content, you can captivate your audience and make a lasting impact in the AI marketing landscape.
Himanshu Sharma, CEO and Founder, Academy of Digital Marketing
Take Advantage of Online Courses
Taking advantage of courses is another great way to become a pro in marketing AI. There are several courses and MOOCs (Massive Open Online Courses) available on platforms like Coursera and Udacity, tailored towards helping people in marketing AI. These courses are taught by industry experts and provide a comprehensive understanding of the various topics and concepts related to the subject.
Adil Advani, Digital PR and Marketing Director, AnySoftwareTools
