Build an Effective Brand Strategy
The term brand management can mean different things depending on whether you are talking to a designer, consultant, agency or traditional client-side marketer. This lack of clarity in the industry leads to brands often being created without a clear strategy, leadership and communication breakdowns, and confusion among agency partners.
This one-day bootcamp will teach you exactly what brand management is and how the best brand managers think about their businesses, prioritize projects and grow their careers.
