Most marketers know that cutting budgets in the face of economic headwinds can stall growth and land a company in trouble. But when times are tough, finance departments are all too eager to swing the axe on marketing investment. In this webinar you’ll learn about:
- The metrics that matter when it comes to talking to finance and the c-suite
- Some of the most common traps marketers can fall into when trying to communicate investment strategy and
- How to win confidence in marketing results so that you can defend and even grow your budget
