Build Better (and More Effective) GTM Strategies
This session is designed for early- to mid-career professionals looking to strengthen their product marketing skills and drive more effective, collaborative go-to-market (GTM) strategies. Whether launching a new product, feature, or service, participants will learn to break down internal silos and build cross-functional alignment around a truly customer-centric plan.
Through practical frameworks and team-oriented thinking, attendees will walk away with a clear understanding of how to build and communicate a value proposition, deeply connect with target audiences, and create executable plans that unify sales, marketing, product, and service teams
