As a marketing and communications leader, you know the importance of demonstrating how marketing contributes to revenue, growth and strategic business goals. But when your audience isn’t fluent in marketing and communications metrics, even the most impressive results can get lost in translation. Join us for an insight-packed webinar where we’ll break down how to translate marketing metrics into language that resonates across departments. You’ll learn how to tailor your reporting, tell a compelling data-driven story, and build trust with cross-functional teams by connecting marketing and communications performance to business outcomes.
Key Takeaways:
- Which marketing and comms KPIs matter most to non-marketing stakeholders
- Tips for simplifying complex data into clear, actionable insights
- Proven techniques for aligning with sales, finance, HR, and leadership
