Colorado Chapter of the American Marketing Association
Articles & Tips
Engaging Beyond Likes: 5 Reasons Why Email Marketing Remains Powerful Amidst Social Media Dominance
While social media marketing has undeniably gained popularity and presents immense opportunities, it should not overshadow the importance of a well-crafted email strategy.
12 Tips for Converting Social Media Followers to Your Email List
From using a creative “journey” technique to creating channel-specific content, here are 12 answers to the question, “What tips do you have for converting social media followers to email subscribers?”
10 Marketing Experts Share their Best Chatbot Marketing Strategies for DTC Brands
From deciding what functions the chatbot will take on to continuously testing and adjusting the chatbot, here are 10 answers to the question, “What are your best tips for how to approach a Chatbot marketing strategy for DTC brands?”
12 Social Media Tips for Solopreneurs
From selling yourself and your brand to using visual content, here are 12 answers to the question, “What are some good strategies for social media posting as a solopreneur?”
16 Tips for Content Marketing in Small Business
From taking advantage of microsites to trying out different content, here are 16 answers to the question, “What is one content marketing tip you have for small business owners?”
A look back, a look ahead
As AMA Colorado transitions to a new year – and a new board – incoming and outgoing leaders reflect on accomplishments and priorities to come.
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